Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Heer by GIVA Debuts First Campaign #AmiHeer, Celebrating the Many Avatars of Women
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.
Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Gems & Jewellery Exports from India reported USD 40972.36 mn in FY18 vis-a-vis USD 43,157.11 mn in FY17
The Gem & Jewellery Export Promotion Council (GJEPC) of India, announced the performance figures for the Indian Gems & Jewellery Sector for FY 20017-18. The Indian Gem and Jewellery industry has witnessed a decline of 5.06 % with total gem & jewellery exports recorded at USD 40972.36 million (Rs. 264130.64 crores ) as compared to USD 43,157.11 million ( Rs. 289207.47 crores) in the same period last year.
Kalyan Jewellers launches showroom at Global Village
The showroom is themed around the Taj Mahal - one of the Seven Wonders of the world.
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