GIVA Appoints Kriti Sanon as Brand Ambassador
Bengaluru-based jewellery brand GIVA has appointed actor Kriti Sanon as brand ambassador and launched its ‘Style, Sealed in Silver’ campaign across digital, OTT and retail platforms to strengthen omnichannel consumer engagement.
Palmonas’ New Campaign Shows How Jewellery Marketing Is Shifting--from Faces to Frameworks
Palmonas’ latest campaign reflects how jewellery marketing is being reworked through narrative-led celebrity use, product-first communication, and lower entry price points, as brands align messaging with everyday consumption habits.
Heer by GIVA Debuts First Campaign #AmiHeer, Celebrating the Many Avatars of Women
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its first campaign #AmiHeer, a powerful celebration of the modern woman and the many roles she embodies. Breaking away from traditional jewellery advertising, the campaign adopts an influencer-first approach, blending digital storytelling with on-ground activations.
Not Just another Jewellery Ad!- Reaching out to the Millennials
Jewellery advertising is undergoing a metamorphosis, with fresh, new themes and storyboards that reflect the changing societal attitudes and new-age customer preferences. Besides, the medium of the message is changing as well, discovers Suneeta Kaul
Gems & Jewellery Exports from India reported USD 40972.36 mn in FY18 vis-a-vis USD 43,157.11 mn in FY17
The Gem & Jewellery Export Promotion Council (GJEPC) of India, announced the performance figures for the Indian Gems & Jewellery Sector for FY 20017-18. The Indian Gem and Jewellery industry has witnessed a decline of 5.06 % with total gem & jewellery exports recorded at USD 40972.36 million (Rs. 264130.64 crores ) as compared to USD 43,157.11 million ( Rs. 289207.47 crores) in the same period last year.
Kalyan Jewellers launches showroom at Global Village
The showroom is themed around the Taj Mahal - one of the Seven Wonders of the world.
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